Hootsuite Academy - Social Media Marketing Courses & Education Team Training. Equip your entire team, department, or organization with the social media skills they need— delivered on- site, through live personalized workshops, or through self- guided online training. See All Team Training. Ways Colleges Can Take Their Social Media Presence to the Next Level. Dan Klamm is the Marketing & Communications Coordinator at Syracuse University Career Services, where he leads social media engagement. Connect with him on Twitter @Dan. Klamm and @Career. SU. Is your college or university really doing a great job with social media? Lists like Student Advisor's . The Social Media certificate program at Madison College will help you manage social media more effectively. This certificate was created with you—a marketing, web design and development, graphic design, visual communications/media design or customer service. Focus Your BS in Marketing with the Social Media Degree Concentration Learn how to leverage social media to engage consumers, build loyalty and increase revenue in the Bachelor of Science in Marketing program with a concentration in social media. About the Program Social media strategists and online community managers are quickly becoming the face of brands across Canada. Today's customers consistently go online to collect information, to interact with brands directly, to make purchases or to have a. Social media presents a wealth of possibilities for engaging prospective students, current students, alumni, and other community members. Here are some big- picture ideas for taking your school's social media presence from good to great. According to the 2015 Social Media Marketing Industry Report by Social Media Examiner 1, 96% of marketers surveyed indicate that social media is a critical tool for business growth—and they are interested in the most effective tactics for best engaging with audiences. LinkedIn, Twitter, Facebook. Social media is a dynamic, innovative field that has shifted traditional business and communication practices. In this unique College Certificate program, learners explore five key areas related to social media: theory and foundations, designing social media strategies, monitoring and evaluation. The most common social media applications are social networks which are Internet sites that connect people and their information. Social Media in College and in the Workplace As 21st-century technology advances you will undoubtedly need to know how to. Coordinate Your Strategy Across Campus. Social media management can't occur in a vacuum. While social media roles are often housed in a central marketing or communications office, it's imperative that social media managers have strong relationships with departments across campus and that they keep up constant communication. When an alum announces on Twitter that he or she just landed an exciting new job, his alma mater's social media manager might reach out with a quick, congratulatory tweet. But what happens after that? Does the social media manager alert the school's career center that the alum has a new job and might be in a position to mentor current students (or even hire them)? Does the social media manager relay to the fundraising/development office that the newly successful alum might now have the financial resources to give money? Imagine another scenario: A high school freshman asks a question on a university's Facebook Page about an academic program, indicating that he or she can't wait to apply for admission in three years. Does the school's social media manager simply answer the question and offer a friendly, . Forward- thinking schools, however, have systems to mine the conversations already taking place and to proactively help departments across the institution to leverage the insights therein. Invest in Education and Training. Having lots of Twitter followers and a high Klout score is great, but a more important measure of a school's success with social media is whether its alumni and students can use the school's social platforms to connect with each other. Take Linked. In, for instance. With the job market in such an unsteady state, professional networking is more important than ever. Students graduating from college should be able to easily connect with successful, established alumni. By that same token, alumni should equally be able to contact one another for job leads and business opportunities. Despite the fact that some schools boast tens of thousands of alumni on Linked. In, many may not know how to conduct advanced searches, join groups or ask for introductions. This makes networking difficult. The answer to this problem? Progressive schools offer workshops and webinars not only for their current students, but for alumni decades out of college. Sessions cover everything from searching for alumni to the etiquette of reaching out and writing an introductory message. Schools that offer education and training programs have strong, thriving networks where students and alumni can turn to each other for advice and connections. Get Students Involved. Students are the lifeblood of academic institutions, so they should also be an integral part of any school's social media strategy. Social media program development case study Social media has become an integral part of millions of people’s daily lives. Whether you use Facebook, Twitter, LinkedIn, Pinterest or Instagram, these and other social media platforms are now considered to be incredibly powerful tools for any business or campaigning organisation. The Social Media Marketing program at Canadian College is designed to help the student develop a solid foundation in concept known as social media. About Vancouver News Staff Employment Programs Business Trade. Students have the ability to connect with their fellow students, compel prospective students to enroll and tug at the heartstrings of alumni who wish to relive their glory days on campus. At Stanford, a team of digital media interns curates content for the school's Facebook and Twitter accounts. Cornell features a group of student bloggers delivering an . Think of other ideas like having students live- tweeting campus events, doing online Q& A sessions with prospective students, or interviewing successful alumni to feature on You. Tube. Lots of schools already involve students, so there are plenty of strong examples to learn from. The key is for school administrators to loosen the reigns just a bit, allowing for students to express their own school spirit and get creative. Put Your School's President/Chancellor on Twitter. For the . University presidents are too busy to eat meals, let alone tweet! But the truth is that dozens of presidents already have Twitter accounts and many of them are already tweeting effectively. At UW- Madison, outgoing Chancellor Biddy Martin tweets to more than 5,0. Ohio State President E. Gordon Gee tweets to more than 1. There is a lot of room for growth here. University presidents might even start hosting . Whether the president tweets about what was for breakfast, shares interesting tidbits from daily meetings or raises questions for the community to answer, just the fact that those comments are online makes the college seem friendlier and more open. Additionally, it sends the message that the school values innovation and modern means of communication. These are just a few ideas for strengthening your school. As we look to the future of social media for colleges, what do you think is the next step? Share your thoughts in the comments below. Image courtesy of i. Stockphoto, gizmotoy.
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